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A lot of people take precautions in safeguarding their identity, but do not understand all of the vulnerabilities associated with ID theft.  Until it happens to a person, the need for protection plans does not seem necessary.  Identity theft protection is a tough sell. 

However, with our identity theft leads, we acquire the callers interest in these plans and capture the opt-in so an identity protection specialist at your company can go over the benefits with these pre-qualified callers.