Catheter leads are elusive and hard to acquire, but the vast marketing experience behind TV Response Group has enabled us to develop commercials that receive thousands of calls per week allowing us to capture numerous types of leads, one among them, catheter leads.
Since Medicare has increased the amount of disposable use per month there is a lot more interest in this product from both the DME’s and the callers. Many of the seniors calling our nationally advertised television commercials have indicated that they use a catheter and are interested in discussing their supplies with a DME.
A number of our current clients have their own commercial specifically geared toward generating catheter leads. However, they continue to purchase from TRG as our catheter cost per acquisition is much better.